The Art of Savings

Client: Aldi

Art Director: Elena Castro Valencia

If there is one thing Aldi knows, it is how to save their customers money. The Art of Savings wants to communicate how dedicated Aldi is to their core value of simplicity by keeping their ad spend low.

Like, really low. And you can tell.

We wanted to communicate just how little money went into this campaign, which means more everyday deals for customers.