Sober Skincare

Client: Florida International University Student Health & Wellness

Although binge drinking is a popular college pastime, there is no avoiding the fact that any alcohol is bad for you.

Especially for your skin. In order to target college-aged women, we wanted to play on their love of skincare and remind them that the best skincare is the one you drink (or don’t).

We communicated our message where our audience spends the most time: on social media.