"Start where you are. Use what you have. Do what you can."
Although I don't know much about tennis, this quote by tennis legend Arthur Ashe sums up my creative philosophy. As a recovering perfectionist, this quote grounds me in my creative process. It keeps me from being overwhelmed by tasks, or paralyzed by the fear of failing. There are certainly bad ideas, but the worst idea is the one that was never written down.
You don’t have to be perfect to start, but you must start somewhere.
where I started:
Originally from Charlotte, North Carolina, I graduated from UNC Charlotte in the midst of the pandemic with a degree in philosophy and legal studies. I followed the pre-law-to-copywriter pipeline straight to Miami Ad School and Florida International University in order to pursue a career in advertising. Something about writing ad copy seemed much more exciting than writing legal briefs.
what I have:
A reading habit (that is outpaced by my book-buying one), piles of yarn and crochet needles in the corner, drawers full of do-it-yourself beauty supplies, various animal facts, an college thesis, a binder of recipes to try, supplements and powders filling up my cabinet, and a slightly damaged sense of humor (thanks, Tumblr).
what I can do:
I can easily spend hours getting lost in online communities relevant to my target audience, getting inside their heads, and discovering new corners of the world that I didn’t know existed. Knowing the “why” behind an idea is everything to me.
Although I prefer writing long-form content, I also love the challenge of making a campaign message short and sweet through catchy copy and carefully chosen wording. I believe that every word counts (and not just because I'm a Scrabble champion).
Collaboration is also a key part of my process, whether it is running several ideas by a friend, or working directly with other creatives. The process of growing a creative concept into a fully-fledged campaign with a team is one of my favorite feelings.
But that’s not all folks!
Find out more about what I can do below.