To many animal owners, their pets are more than pets; they’re family.
Chewy wanted to bring awareness to consumers that a pet could be the missing piece to their family by including them in OOH family photos through Augmented Reality (AR) technology.
The furry photo-fun doesn't stop online or offline. Instagram users can picture themselves with a shelter dog with the hashtag #AddAPaw.
Additionally, Central Park visitors can take a family photo with their pet for a good cause.
Out-of-Home
Social Media
Activation Mood Board
Campaign Board
