Client: The Sims 4 x Planned Parenthood
Art Director: Vanessa Veroes
Nominated for Top Dog at Miami Ad School
Art Director: Vanessa Veroes
Nominated for Top Dog at Miami Ad School
The collab you didn't even know you needed is here! ‘WooHoo Your Way’ is brings empowerment and education to The Sims 4 in a way that is engaging and risk-free.
By expanding in-game birth control options with life-like consequences, players have the tools to shape their Sim’s story with confidence and control.
Together, Planned Parenthood and The Sims 4 create a space where every Sim—and player—can "woohoo" their way- responsibly and informed.
Out-of-Home
In-Game Modifications
Social Posts
